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Cambridge Who's Who Professional Development

Benefit from Wisdom Offered through Educational Video Series

Cambridge Who's Who bestows valuable insight and advice in its new 'how-to' video series available on the Web.

Cambridge Who’s Who, one of the largest exclusive membership organizations for professionals, has created tools for career advancement and business growth. In an unprecedented move, the organization has made available online a valuable ‘how-to’ video series, called the "Cambridge Who’s Who Professional Development Series."

Professionals from some of the business world’s most vigorous and dynamic companies appear in candid interviews, explaining how they overcame obstacles to get to the top. This practical knowledge, wisdom and advice is accessible by anyone with a connection to the Web.

Presently, there are five chapters in the "Cambridge Who's Who Professional Development Series," with more on the way:

• Branding and Marketing: The Right Way to Attract Attention
• Strategies for Successful Networking
• Business Financing: Tips to Transform Your Ideas into Reality
• Motivation: Finding the Strength to Move Forward
• Proven Sales Techniques

We have also created this Introduction to the Cambridge Who's Who Video Series to briefly familiarize viewers with the concepts covered and individuals featured.

Karie Purcell Wants You to Join the 2009 Light the Night Walk

As president of KSA Management, Inc., Karie Purcell manages the daily business operations in order to provide first-rate management consulting to Encino, California-based businesses and individuals. On Saturday, October 3rd, 2009, beginning at 7:00 pm, Karie Purcell and the KSA Management team will be participating full-force in the Woodland Hills, California Light the Night Walk at Warner Center Park. Presented by the Leukemia & Lymphoma Society (LLS), the 2009 Light the Night Walk® is a fund and awareness raising event dedicated to honoring and helping those people whose lives were affected by blood cancer. Ms. Purcell, a participant in the Cambridge Who’s Who lifetime program, encourages other members to partake in the benevolent walkathon by registering to walk (individually or as part of a team), volunteer or donate funds online.

The Leukemia & Lymphoma Society (LLS) is dedicated to curing leukemia, lymphoma, Hodgkin’s disease and myeloma. Since 1949, the organization has raised funds for lifesaving research and patient services. They have continually strived to improve the quality of life of cancer patients and their families. Additionally, they serve as a hub of facts and information that includes a call center and listings to obtain financial support.

This year, the Light the Night Walk® is committed to generating $1 Million in donations. To contribute substantially, KSA Management, Inc. have set a goal to raise $10,000 before October 3rd. They are selling Light the Night Teddy Bears manufactured by Plushland for $10.00 a pop; each comes dressed in a Light the Night shirt and holding an illuminated balloon.

The day of the walkathon, drinks and entertainment will be provided. There are no fitness requirements or age limits. Each walker receives an illuminated balloon, color-categorized to denote what the fundraiser means to each person: survivors get white balloons, supporters get red balloons and gold balloons go to those walking in remembrance of a lost loved one.

To learn more about the walk, please visit the Light the Night Website and go to the KSA Management Team Page once you are ready to make a donation. For more information about Ms. Purcell, please view Karie Purcell's Cambridge Who’s Who Connect Profile. The KSA Team members will also present a fundraising concert in support of Light the Night and LLS. The benefit will take place on June 26th at 6250 Forest Lawn Drive in Los Angeles from 7:00 to 10:00 pm. Admission costs $20 per person or $35 per couple. Ticket inquiries can be addressed to Karie@KSAManagement.com.

Author Jenna MacKay Expounds on the Benefits of Hiring Freelance Writers

Hiring freelance can be a terrific solution when you are in need of quality writers without shelling out the costs of full-timers. Cultivating relationships with freelancers also affords you the opportunity to evaluate their work abilities in case you decide to hire them in the future.

Cambridge Who’s Who, the leading organization for professional development, online exposure and executive branding, spotlighted one of its members, Jenna MacKay, as she describes how a company can benefit from hiring freelance contributors in today’s tough economy. Ms. MacKay, who is a freelance writer and publishing consultant herself, has many positive things to say about the prospect. Read about it in her Cambridge Who’s Who Contributing Author Article.

Cambridge Who’s Who is committed to providing its 300,000 members with the tools, resources and network to achieve their professional goals. Visit the Cambridge Who’s Who Member Benefits Page to find out how our organization can help you.

Homeless Are Helped by New Image Emergency Shelter in Los Angeles

Cambridge Who’s Who, the leading company for business development, salutes Brenda Wilson for co-founding the New Image Emergency Shelter. New Image comprises a comprehensive set of programs focused on assisting low income homeless individuals and families. Cambridge Who’s Who lifetime member Brenda Wilson, along with her twin sister Lynda Moran, established New Image in 1989 to address homelessness throughout Los Angeles County. They resolved on providing housing, thorough case management, job placement, and outreach and referral services to the most needy, including women and the homeless with children.

New Image Emergency Shelter houses a Year-Round Shelter Program that provides evening shelter to 500+ homeless nightly and services such as a shower room, laundry room and childcare, message and mail services, clothing, a medical prevention health clinic and a computer learning center. New Image Transitional Housing Programs provide job, education and practical life skills assistance and helps homeless families with children. The program lasts for 6 to 9 months and prepares participants in the program for placement in permanent housing or ownership. Additionally there is Project Fresh Start, a transitional program focusing on homeless single women.

Since it became incorporated in 1990, New Image has managed more than 40 federal, county, city and local programs, channeling $39,444,000.00 in public funds to help the homeless. In its almost 20 years of existence, New Image has provided case management and support to more than 1.9 million (duplicated) homeless and low-income individuals and families with children, of which more than 701,336 of these clients were non-duplicated cases. Currently, 413 programs are presided over by 184 employees.

The Year-Round shelter has had to reduce its number of beds due to a funding shortage. To find out how you can help New Image maintain this program you can call (562) 983-7289 to speak directly with Cambridge member Brenda Wilson at the corporate office, make a financial donation on their website [http://www.newimageshelter.org] or send a check payable to “New Image Emergency Shelter” to:

New Image Emergency Shelter for the Homeless
401 E. Ocean Boulevard
Suite 705
Long Beach, CA 90802

Full-Time Nurse and Author Cynthia B. Ainsworthe Wins Ippy Award

Cambridge Who's Who Lifetime Member Cynthia B. Ainsworthe works as a full-time nurse, but she is also a published author, whose 2008 book “Front Row Center” received a bronze IPPY Award in the national Romance Category. The title has gained popularity with a number of readers as well as Favorable Attention from the Midwest Book Review.

Ms. Ainsworthe continues to speak to the public about her book and the art of writing. She was a special guest on the  March 27, 2009 Episode of The Jerry Butler Show. She has also written,"What a Night!" - a short story to be published in an anthology of short stories titled “Storytellers” by Carol Givner. A sequel to “Front Row Center” is soon to follow. Please visit Cynthia B. Ainsworthe’s Website, to listen to an audio excerpt of the book, purchase a downloadable text PDF or to request an autographed version of the CD-ROM.

As the leading organization for professional development, online exposure and personal branding, Cambridge Who’s Who is excited to spread the news about our accomplished lifetime member.

Melissa Ferrick Touring Steadily with Success of Latest Album

Cambridge Who’s Who, the leading company for online exposure, personal branding and professional development, posted a News Item on Melissa Ferrick in 2008 highlighting her accomplishments as a musician, singer and songwriter. Since then, she has gained many positive reviews from the media and bloggers alike. She also continues to tour very steadily, with a nonstop line-up of engagements to perform in front of her numerous fans.

Melissa Ferrick is a music industry veteran, having released her first album, “Massive Blur,” in 1993 on Atlantic Records. She has since released more than 10 albums; in 2000 she founded her own imprint, Right On Records, on which she continues to release her own material.

To learn more about this accomplished musician, and to find an upcoming show that is near to you, visit Melissa Ferrick’s Website.

Affiliate Programs Benefit Cambridge Who’s Who Members

Cambridge Who's Who, the preeminent company for career enhancement, business growth and global networking, has launched a suite of Affiliate Programs for its members. The organization is seeking additional companies who will partner with us by offering discounts on their products and services. To find out how you can become involved, e-mail affiliateprograms@cambridgewhoswho.com.

Cambridge Who's Who Affiliate Programs provides added benefits to its more than 300,000 members from a variety of well-known companies. By cultivating strategic relationships, we were able to uncover great offers and discounts from companies including Nationwide and Lifestyle Vacation Incentives/ Thomas Cook.

In order to help your search along, we have categorized these affiliate program offers into different sections. You may browse the following categories to find an offer suitable for you: Business, Clothing, Electronics, Entertainment, Floral Services, Food & Beverage, Health, Insurance/Finance, Nursing, Retail, Technology and Travel.

To find out more about what Cambridge has to offer, please visit the Cambridge Who’s Who Member Benefits Page.

Teacher Authors Book and Gains Positive Feedback

“Raaof” is the title of the book written by Cambridge Who’s Who lifetime member Joanne Calcagno, which was released via BookSurge Publishing. The quality read, which is geared toward youngsters aged 6-9 years old, focuses on Raaof, a Yemen boy who immigrates to Flushing, NY and must acclimate to being an outsider with a different cultural background. He meets a teacher, Mrs. Wright, who helps him to overcome the obstacles of reaching out to and becoming friendly with his peers.

The book has achieved positive responses from people who work in academics and social work. “Raaof teaches children not to be judgmental and compartmentalize people in the same category as those who committed atrocities against the US,” remarks one social worker who had stumbled upon the quality read. She states that the book is a good read for fourth and fifth graders, as it encourages understanding and openness towards other cultures.

Buy “Raaof” by Joanne Calcagno.

Joanne Calcagno, who has more than 23 years of professional experience as an elementary schoolteacher, enjoyed writing about the subject because it helped her to explore the context of modern day youth in an increasingly multicultural world.

Cambridge Who’s Who is the top company for business growth, professional branding and online visibility. To browse news and updates about other highlighted members, please visit the Cambridge Who’s Who News Site today.

Four Steps to Building a Successful Franchise

Here at Cambridge Who’s Who, we are committed to empowering our members with opportunities for career development, business growth and corporate branding. As part of our Resource Center Contributing Author Program, we are proud to feature Cambridge Who’s Who Lifetime Member Harold Kestenbaum. Mr. Kestenbaum has recently published a book, titled “So, You want to Franchise Your Business.” He is a great resource for anyone looking to take their company to the next level of growth.

In this informative Article by Harold Kestenbaum – who has been a solo practitioner in franchise law since 1981 – you will find four crucial tips to help you navigate your way through uncharted waters of franchising. He also addresses the question: Why franchise your business?

Networking to Expand Your Business

Cambridge Who’s Who member Jo DeMarco is the president and chief executive officer of Contessa Knows, an internet-based department store for men and women. She has provided a helpful commentary on the value of networking for business development and professional growth.

Here is Jo DeMarco’s Contributing Author Profile.

Cambridge Who’s Who developed the Resource Center in order to provide its more than 500,000 members with an opportunity to submit original, innovative and informative articles for publishing. As the premiere organization for online exposure, executive networking and corporate branding, Cambridge Who’s Who values editorial contributions from its members, which are viewable by the general public. Members whose works are accepted for publishing receive complimentary editing of their work, a biographical webpage and online announcements of their accomplishments and endeavors. Featured articles are also considered for Who’s News, the Cambridge e-newsletter.